The Buy New Zealand Made campaign has chosen agricultural industry specialist Bell-Booth as its Hero Award winner for June 2017.
Based in the Manawatu, Bell-Booth is a family-owned and operated company that began trading back in 1960 which specialises in calf nutrition, automated calf feeding, water-medicated solutions and inline dispenser technology for industry, as well as a wide range of environmental protection products. It has always had a reputation for quality and innovation and retains that today, using natural, environmentally-friendly and sustainable products like seaweed wherever possible in its processes.
It has highlighted the New Zealand Made message extremely effectively in recent years, leveraging the reputation of its New Zealand made products effectively to help increase both domestic and international sales. The June Hero Award is primarily recognition for this success.
“We incorporate the NZ Made logo onto packaging so the client knows immediately that it has been manufactured in New Zealand and is supported by a local company,” explained National Sales Manager Donna Pfefferle. “The NZ Made message adds value to our brands and also provides unique selling points in a very competitive market.”
Bell-Booth is perhaps best known in the agricultural sector for the design and manufacture the Queen of Calves calf nutrition program. 'Queen of Calves' is made from marine and land plant extracts, with beneficial bacterium, essential amino acids and vitamins. It is designed to be added to milk and offered to calves from day two to weaning. It creates a stronger curd and slows milk transit through the intestinal tract. The calf develops lean growth and better udder tissue, creating a better-performing cow.
It also pioneered the use of the Dosatron in-line proportional injection system to water-medicate dairy cattle in New Zealand. This process revolutionised the New Zealand dairy industry by eliminating manual drenching from medication processes. More than half of the domestic farming industry in NZ now relies on the Bell-Booth Dosatron system to provide their dairy cows with daily trace element and mineral supplementation, bloat control and ‘Nutrimol Classic’. As a result, these farmers have reduced labour costs and completely removed the requirement for manual drenching.
As a winning monthly Hero, Bell-Booth automatically receives a certificate, promotion on the Buy NZ Made website, promotion in target media, Hero artwork which they can use in their own marketing, a social media advertising voucher worth $100 to be used on the Buy NZ Made social media channels and automatic entry into the annual competition where the 12 monthly winners will be voted on by the public for the Ultimate Hero Award.
If they are successful in securing the annual Hero Award, they will also receive a trophy and certificate, artwork displaying their ultimate hero status and an advertorial in a magazine of their choice (from a selection of approved magazines) that includes information about their award, Buy NZ Made and other content of their choice.
